The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is complete in 2016. This is both an exciting and stressful time for thousands of people working in politics across the country. We know that fundraising is always a hot topic ahead of an election year, so we wanted to shed some light on tools to help your candidate raise more money.
Donor Data and CRMs
Donor data is simple—it’s the historical record of political donors within a given district, and this information is a phenomenal tool. Once you know who a donor has given to, and how much, you can determine whether or not they would be interested in a candidate like your own.
Once you have a strong donor database to start with, a CRM (Customer Relationship Management) solution works to cultivate and manage the relationship you have with each individual by organizing their contact information