Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone of any strong campaign, obviously suffer due to cold weather and an abundance of holidays. Thinking of asking people to volunteer around Thanksgiving, Hanukah, Christmas, or New Year’s Eve? Forget it. Fundraise around Black Friday or Christmas? Good luck.
Still, the winter lull should not be seen as a time to hibernate. Campaigns and candidates can follow some simple steps to take advantage of this quiet time. In fact, the winter and holiday months can provide invaluable time to prepare for the coming election.
Use This Time to Your Advantage
Winter is the perfect time to fix glaring issues within the campaign