As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new members. After all, members are at the heart of everything you’re doing as an association. Finding and, of course, keeping members is what it’s all about.
So, when is the best time to launch that membership drive? The answer is as diverse and as varied as the total number of associations in the United States (at this counting nearly two million). What works for your association won’t even come close for others.
Membership Campaign Timing