By webdeveloper|March 9, 2017|” you need to watch this to see what's being placed in the dropbox. The music|

I’m reasonably sure that it’s not typically one of your objectives to make your donors cry. But engaging them emotionally is the key to involving them in your cause as a supporter, volunteer, and donor.

tissuesWe’ve written about this in our post “Why Donors Give.” We find two broad categories of giving: acting from the heart and acting from the head. Giving is a deeply personal act. It takes both thought and emotion to support giving to an organization. But it’s the emotional impact that makes the decision.

Capturing Hearts and Minds


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