By webdeveloper|October 20, 2016|it needs your care and attention. Keeping up to date with information on your donors|

When you’re talking about marketing to your donor database it isn’t always about response rates, but response does play a big factor in your cost per acquisition and return on investment. It’s all about using your marketing dollars wisely and your best return comes from your database of existing donors.

To amplify that point, as we noted in Typical Response Rates for Direct Marketing Efforts

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