Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called market segmentation—segmenting the market to find what appeals and messaging strategies work with particular market segments. Donor personas bring all that work to life, focused on creating detailed images of each of your major donor types.
What is a Donor Persona?
I like Elizabeth Chung’s definition in her blog post “How to Create Donor Personas: Step One:”
Donor personas are archetypes of your ideal donors. Based on real data about your current and potential donor base—including demographics