Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding or failing. You can’t even set realistic goals for the future unless you’ve measured where you are now and where you’ve been in the past.
Measurement Is Critical
I like the HubSpot Blog post titled “The Most Important Tool in Every Nonprofit’s Fundraising Toolbox.” I’m sure you can guess what that tool is. Surprise! Measurement.