Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding or failing. You can’t even set realistic goals for the future unless you’ve measured where you are now and where you’ve been in the past.
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging a book by its cover has never been truer for campaigns. A website needs a good design and vital information to show that they are a serious contender for public office. Failing to do either one of these could cost the campaign a good first impression, or worse, a vote.
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called market segmentation—segmenting the market to find what appeals and messaging strategies work with particular market segments. Donor personas bring all that work to life, focused on creating detailed images of each of your major donor types.
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street corners, and willing private residents become breeding grounds” for them.
Messaging for a candidate is one of the most important parts of a