For associations, marketing is generally all about growing membership. Of course, you also need to market your programs, your meetings, and your events. But membership is the key driver for everything within an association.
Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone of any strong campaign, obviously suffer due to cold weather and an abundance of holidays. Thinking of asking people to volunteer around Thanksgiving, Hanukah, Christmas, or New Year’s Eve? Forget it. Fundraise around Black Friday or Christmas? Good luck.